The Unconventional Logos of Liverpool Football Club
A Glimpse into the Symbolism and Evolution of an Iconic Crest
A 9-Minute Read by Stephen Peate
For football enthusiasts, the Liverpool logo stands as one of the sport's most recognizable and enduring symbols. At the heart of the club's identity lies the emblematic Liverpool bird, a symbol steeped in the city's rich history.
As the first English professional club to embrace sponsorship, Liverpool's journey with logos began in 1979 with Hitachi. Since then, the club has navigated a diverse array of designs, each reflecting a distinct era in its illustrious history.
In the late 1940s, Liverpool FC introduced an alternate logo that drew heavily from the Liverpool City Coat of Arms. This design held sway until the 1980s, when it was eventually retired.
Comments